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The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.
- Nov 19, 2016.
- Convert image files to a variety of file types. Preview supports a large set of image file types, including JPEG, PNG, PSD, and TIFF. When you receive a photo that you can’t open in your photo editing app, you may be able to convert it to a file type you can use.
Preview the latest web technologies. Get a preview of the latest advances in Safari web technologies, including HTML, JavaScript, and CSS. Safari Technology Preview includes the most recent version of WebKit, the rendering engine that powers Safari. Easy to update. You can update Safari Technology Preview right from the Mac App Store.
Categories
Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.
To learn more, see Choosing a Category.
Today Tab
The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.
Games and Apps Tabs
The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.
Promoted In-App Purchases
Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.
For details, see Promoting Your In-App Purchases.
Discover
Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
Create
Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.
Work
Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.
Play
Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.
![Mac App Store Preview Mac App Store Preview](/uploads/1/1/7/7/117749585/811069608.jpg)
Mac App Store Preview Store
Develop
Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.
Getting Featured
App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.
Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.
Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:
- UI design: the usability, appeal, and overall quality of the app
- User experience: the efficiency and functionality of the app
- Innovation: apps that solve a unique problem for customers
- Localizations: high-quality and relevant
- Accessibility: well-integrated features
- App Store product page: compelling screenshots, app previews, and descriptions
- Uniqueness
For games, editors also consider:
- Gameplay and level of engagement
- Graphics and performance
- Audio
- Narrative and story depth
- Ability to replay
- Gameplay controls
Tell us your story.
If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.
You can easily create an app preview to showcase your app using iMovie. Start by capturing screen recordings from your iOS device or Apple TV with QuickTime Player on your Mac. Next, you’ll use iMovie to edit the recordings and add titles, transitions, a soundtrack, and voiceover.
To learn about App Store guidelines for app previews, read Show More with App Previews and see the App Store Connect Help.
System Requirements
- iOS device with Lightning connector, Retina display, and iOS 9 or Apple TV (4th generation)
- Mac with OS X v10.10.5 Yosemite or later
- iMovie for Mac v10.1.2 or later
Capture Screen Recordings with QuickTime Player
- Connect your iOS device or Apple TV to your Mac using a Lightning cable (iOS device) or USB-Type C cable (Apple TV).
- Open QuickTime Player on your Mac.
- Choose File > New Movie Recording.
- In the window that appears, select your device as the Camera and Microphone input source.
Create an App Preview with iMovie
Create an App Preview Project
To start a new app preview project, launch iMovie then choose File > New App Preview.
Import Screen Recordings
Import the screen recording files that you captured with QuickTime Player.
- After creating a new App Preview project in the previous step, click the Import Media button that appears in the Browser. Alternatively, you can choose File > Import Media.
- Select the screen recording files you’d like to import.
Add Clips
- In the Browser at the top left of the iMovie interface, click on a clip to select it, or use the trim handles to select just a portion of the clip.
- Click the + button to add the selection to the timeline.
- After a clip is in the timeline, you can make it shorter or longer by dragging either of its edges.
Add Titles
iMovie includes 11 titles designed just for app previews. To add a title:
- In the menu bar above the Browser, click Titles. A set of 11 titles will appear in the Browser.
- To make a title appear over a video clip, drag it above the clip in the timeline. To make a title appear over black or a background color, drag it directly to the timeline.
- Select the title in the timeline, then double-click the text in the Viewer and type your text.
- Customize the font and color of a title using the controls in the Adjustments Bar, which appear above the Viewer.
Add Transitions
- In the menu bar above the Browser, click Transitions.
- Drag a transition before or after a clip in the timeline.
- Adjust the duration of a transition by double-clicking it.
Create a Soundtrack
- Choose File > Import Media, then select the audio file in the window that appears.
- Drag music to the Background Music area at the bottom of the timeline.
- Drag sound effects directly underneath any clip in the timeline.
Record Voiceover
- Click the microphone button in the lower left corner of the Viewer to display the Voiceover recording controls.
- Click the red Record button below the Viewer to begin recording.
Export Your App Preview
App Store For Iphones
To export the final video, click Share in the toolbar, then choose App Preview. The export settings are automatically configured to meet App Store requirements. iMovie exports the final video at the correct resolution based on the device from which your clips were captured. See App Preview Specifications.
Learn More
Mac App Store Preview Download
To learn more about using iMovie, visit iMovie Help.